More fresh, more delicate and individual: These were the attributes of the young festival concept for the Travemuende Week (21. until 30 July). The Bruegmanngarten was presenting itself with a completely new layout with floor shows and fine cuisine as well as an event area for kids and young people. The avenue next to the beach was getting a Northern Holsten beer garden, the marine pilot station became a central festival stage, and the beach club "Schiff ahoi" was joining the already existing and proven clubs at the Northern pier. The media tent from the newspaper Luebecker Nachrichten and the radio station Norddeutscher Rundfunk was offering a program suitable for all ages with daily focal points, and the sailing competitions were broadcasted on two additional video screens (20 m² each) next to the SAP Sail Cube and thus more integrated into the festival event.
The Travemuende Week as the central event of Luebeck's beautiful daughter at the Baltic Sea is catering for the needs and wishes of the visitors by rearranging the festival accordingly. On the basis of the new offer in the Bruegmanngarten, which is supposed to invite the guests of the hotels nearby to stay, there were more changes in the around 80,000 square metre festival area, where arts, concerts and food experience, sports, fun and shopping were being offered.
Please find here all informations on the festival program in a brochure: Download brochure TW 2017.
The Bruegmanngarten was changing from the Travemuende Week's concert arena to a fine festival garden. "In a common campaign of the Luebeck Yacht Club, the municipal utilities of the city of Luebeck and the hotels nearby a new concept with a fine new atmosphere was established", reported Uwe Bergmann, Manager of the Hamburg event agency uba. "We are following the new event trend, that the visitors do not just concentrate on a central stage, but looking for a detailed offer, which they can adjust according to their individual needs." In the well maintained area, there was a floor show with street theatre, cozy gigs and dancing performances on a specified area. Acrobatics and juggling were offering moments of amazement. The sound instruments of Etienne Favre, the "Kunstturm" ("Arts Tower") and "Radio Parkas" were further performance acts. An exquisite offer with a wine village, fine meat specialities and a food truck emphasised the flair of the summer festival, which was continuing the whole day until the evening.
The young visitors could have their fun in the direct neighbourhood. The travel agency Schauinsland-Reisen was bringing the City-Slide, the longest and highest inflatable giant slide, to Travemuende for the first time in 2017. Every day from 12:00 until 18:00, young visitors and those young at heart could plunge down from the 15 metre high launch platform to the smooth surface to experience a real speed rush. The Travemuende Week was thus part of the City Slide Tour, which was coming to seven German cities. Next to the giant slide, further fun and event modules were being set up.
The high-quality atmosphere could also be found next to the Bruegmanngarten. The small shopping mile started nearby the station and was leading to the small piazza at the beach avenue with the waterworks, surrounded by tents with food and drinks. A small stage was offering entertainment during holiday shopping.
With the Holsten beer garden "Hafenkante", the beach avenue was having a new central point this year. Next to the Bruegmanngarten, the beer garden invited the guest to stop and thus interrupted the flow of visitors in a very pleasant way. Northern German food, a brewed beer and the clear view at the beach and the sea were pure pleasure at one of the most beautiful watersides of Travemuende. The beach avenue was not just characterised by the North of Germany, but the whole variety of different food from the world was being offered on this strip in direction to the mouth of the river Trave - from European to Asian food, from sweet to sour, from light to hearty.
Marine Pilot Station / Holsten Beach Area
Surrounding the place at the marine pilot station, the concert guests could find what their hearts desire during the late afternoon and the evening and night hours. The local stage was upgraded to a central festival stage and hosted daily top acts of the TW stage program: Cult and cover bands, rising talents, stars from the casting shows and local stars were performing here - rock, pop, funk and soul or just party music. Great concerts are on the program.
So the party animals of the Travemuende Week were in their element and had a direct connection to the party locations at the beach. Because the Holsten Beach Area is in the meanwhile a must for night owls. A permanent audience has been enjoying the giant beach club ensemble with the clubs "Team 412", "Havanna" and "Malibu" the last years, where DJs are leading the fans into the night with rock, pop, dance and house. With the club "Schiff ahoi", there was a local beach club of the operator of the hotel Seestern, Mirko Mathejczyk, joining the scene, who knows the Travemuende party scene really well.
Erdinger Beer Garden
Along the Trave promenade, further fixed festival points were part of the happening. The Erdinger beer garden with its typical Bavarian lifestyle were also a fixed meeting point for many visitors in the Northern German region and attracts many guests of the Travemuende Week. On a large area with wooden planks, the visitors were strolling along the unique setting with huts in a typical Southern German style. A beer, a traditional Bavarian "Brez'n" and the enjoyment at the huts were bringing Bavaria int the North, and the roofed restaurant area invited to stay even in bad weather.
From the Erdinger beer garden, crossing the international food and beverage area, you reached the tent of the media workers. And this media tent of the TW partners Luebecker Nachrichten and Norddeutscher Rundfunk also invited to stay. Since you couldn't just watch the newspaper, radio and TV journalists doing their work, but a big entertainment program was being offered - with different key themes and conversation partners during the day and music in the evening hours. And a nice glass of wine or a beer and you could watch the sailors on the Trave and the festival happening pass by.
The heart of the regatta was beating right next to the media tent. With the freshly renovated club house "Leuchtenfeld", the former rescue shed, the Luebeck Yacht Club had polished a real gem of Travemuende to high gloss. Here the race committee, the jury, the whole regatta organisation were at home. Here sailors checked in, got their regatta information and the official results. Around the club house, there was the Sailors' Village, which was also open to visitors. Because the sailors also knew to party and liked to bring guests with them. On the large roofed place, some prize giving ceremonies took place and it was also used as a dance floor with music from the sound system. The 250 square metre tent from the TW outfitter Marinepool invited to shop the latest TW dress or hot maritime fashion. A new restaurant concept next to the Sailors' Village was focussing on sea food, but also offered the right meal for other tastes. And here was the direct connection from the sailors to the festival visitors. With the SAP Trave Races, short races of the TW boat classes on the river Trave took place each day at 17:00, and the Volksbank Rotspon Cup, the majors' race, the athletes could sail with their boats almost directly to the promenade, and the expert concisely commented on the sailing sport.
In front of the restaurant "Marina" and around it as well as on the Tornado greenfield, the sailing and festival sport were becoming one unit. A big wheel was offering a large view all over Travemuende, the boat classes 29er and Pirate were berthed here, and of course the booths of caterers and souvenir sellers were also located here.
Video Screen and SAP Sail Cube
If you did not just want to watch the sailors assemble and dismantle their boats ashore, you could watch the live broadcasting of the races from the SAP Media Race Course. The SAP Sail Cube was located directly at the beach close to the Northern mole. From here, the video program was being done, the commentators were located here, and also the editing of images delivered from the cameras on motor boats, from the air or directly from the boats of the participants was done here. The Cube also offered a video screen, which has already attracted numerous spectators the last years. 2017 the TV program offered even more. Next to the Cube, 20m² video screens were being set up at the Tornado greenfield and at the Bertlingstrasse to enable spectators at all corners of the event triangular to experience the heart of the Travemuende Week, the sailing competitions, live.
Passat and Fireworks
It is a good tradition of the Travemuende Week to set the landmark of Travemuende, the tall ship "Passat", in a very special light. From Monday, 24. July, until Saturday, 29. July, the tall ship with four masts, a "godchild" of the trade fair "boot", the longest partner of the Travemuende Week, was illuminated by a spectacular laser show. "We thus build a bridge between Travemuende to Priwall", said Uwe Bergmann. This could also be experienced by the sailors of the championship classes, since they were invited to a reception on the "Passat". The numerous friends and supporters of the Travemuende Week were also experiencing the tall ship live, when the reception of the worldwide leading water sports trade fair "boot" took place at the beginning of the TW.
On Sunday (30. July), visitors could look forward to a very special visual delight. Starting at 22:45 pm the big fireworks were finishing the Travemuende Week and people could get already in the mood for the 129. edition of the most beautiful sailing regatta in the world in 2018.